Hail to the Dinosaurs!
Back in the early 1950's, everyone started
selling protein powder.
A guy in Chicago named Irving Johnson
started the craze. He later moved to
Beverly Hills and changed his name to
Rheo H. Blair.
He made so much money selling protein
powder that everyone who published a
weight training magazine decided they
needed to do the same thing.
Bob Hoffman did it - Joe Weider did it -
and even Peary Rader did it (for a short
period of time - and then he - thankfully -
Hoffman called his protein powder Hi-
Proteen. (Not a typo - that's how they
The stuff was made out of soybeans,
which were being hailed as a super food -
even though, prior to that time, soybeans
had been used almost exclusively for
animal feed here in the USA.
But the bodybuilding world began using
them for humans - as a food supplement -
and before you knew it, pretty much every-
one who lifted weights had tried the stuff
at least once.
There was a relentless advertising campaign
for all the protein powders. We were bom-
barded with articles telling us we needed
to eat more and more protein.
Three square meals a day weren't enough.
You needed six high-protein meals a day.
You needed to take protein powder at
If you were extremely underweight and
skinny (as most beginners were), you
needed to guzzle a gallon of milk loaded
with protein powder every day.
For good measure, you were supposed
to take a thermos of high protein shake
to the gym and glug it in-between sets.
And just to be on the safe side, you were
supposed to carry high protein tablets in
your pocket and eat them like candy all
day long - just to be sure you didn't go
a single minute without an adequate
supply of protein. You didn't want to
start shrinking and lose all your gains!
I remember trying all of the different
protein powders when I was a kid.
MAN, DID THEY TASTE BAD!
A pair of dirty soaks boiled in swamp
mud would have tasted better.
If you ever tried them, you know what
Bob Hoffman always said he ate
more Hi-Proteen than any man
who ever lived.
I don't know if that's true or not, but
if he did, it probably killed him.
That's also why - to this day - I steer
clear of any protein supplements. Been
there, done that - and don't want to do
Yours in strength,
P.S. I cover diet and nutrition for strength
training and muscle building in Knife,
Fork, Muscle. Go here to grab a copy:
We're also releasing Knife, Fork, Muscle in
a series of Kindle e-books. The first three
books in the e-book series are right here;
book 4 in the e-book series is coming soon:
Knife, Fork, Muscle, Kindle e-book 1
(covers protein for strength training -- how
much, the best sources of high-quality
Knife, Fork, Muscle, Kindle e-book 2
(covers healthy and unhealthy carbs,
vegetables, starchy vegetables, grain
and gluten issues, organic foods, and
Knife, Fork, Muscle, Book 3
(covers healthy and unhealthy fats,
food and chemical allergies, and the
importance of allergy-free diets)
P.S. 2. My other books and courses --
including links to all of my e-books on
Kindle -- are right here at Dino
Hard-copy and PDF
P.S. 3. Thought for the Day:
"Heavy iron and real food works
pretty darn well."
- Brooks Kubik
BEFORE YOU LEAVE . . .
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